Thanks to the Shoppable Content broadcasting option, you will be able to gather and broadcast all your favorite UGC* on your website.
*UGC = User Generated Content
Before starting, if you are new to the Shoppable Content option, here is some information you may need:
How to use Shoppable Content?
Below are the steps to follow to use the Shoppable Content option:
- Click on the "+ Add Shoppable Content" button.
- Select the product you want to link to a media
- Choose the content you want to aggregate. You can select Consumer Videos, Influencer Marketing, Live Shopping content, or even upload your own content (MP4, JPEG, PNG format).
- Once the content is generated, you can edit the display order in the widget player. Use the left mouse button to rearrange resources.
Here are our recommendations regarding content import:
- Use short videos (preferably less than 30 seconds), as a long video will be less effective in terms of attention retention and conversion.
- A 15-second video in 1080p (1920x1080) should weigh between 2 and 4 MB.
- Make sure to limit file size to reduce page or content loading time, and improve user experience.
How to create a collection?
Once you've added content to different products and need to consolidate or aggregate it, you have the option to create a collection.
For example, you can create a collection of all the products in the same category to display it on a category page (Beauty, Accessories, Fashion,...).
- Click on "+ New collection"
- Name your collection according to the products involved
- Add as many products as you want to your collection. You will find each product with the associated content.
- Select the content you want to display in your collection
- Don't forget to save!