Shoppable Content Tracker deployment

Skeepers implements a technical solution to collect data on the Shoppable Content customer experience on your website.

This data collection allows for the analysis of how your customers interact with the Shoppable Content option, as well as measuring your performance. The ultimate goal is to improve the user experience.

Steps to follow

Simply follow these few steps to ensure the deployment of your Performance Tracker:

1. Create a subdomain (swa.domain.com)
   To do this, make sure you have access to your domain name management tool.
2. Grant read/write access to Google Tag Manager (GTM) to the Skeepers team
   Note that if you do not use Google Tag Manager (GTM) or do not give us access, we will provide you with a guide to perform the configurations yourself.
3. If available, share your site tagging plan with us
4. Provide us with a way to place a test order (dummy credit card, purchase and cancellation, etc.).

Once these steps are followed, the Skeepers team takes care of everything!

Basic Information

Here is the list of events that will be tracked:

• pageview: page viewed on the site

• add_to_cart: any action that adds an item to the cart

• cart: current contents of the cart

• order: the user has reached the payment confirmation page

How to create your subdomain?

Creating the subdomain is essential for the data collection via cookies. Indeed, browsers do not allow the collection of cookies across multiple domains.

These cookies are used to store information such as the date of the visit and the frequency of visits. However, these cookies do not store any personal information.

Creating the subdomain

1. Identify the company that manages your domain name.
   If you do not know which company it is, you can use a site such as the following to determine it: http://www.whois-raynette.fr/.
2. Create the subdomain
   This operation involves creating a subdomain that points to a Skeepers domain (subdomain in CNAME that points to swa.datap.skeepers.io).
   The subdomain is created by adding "swa." to your domain: swa.yourdomain.com. For example, for the domain skeepers.io, the subdomain would be swa.skeepers.io.
   Feel free to contact the support of the company if you are not familiar with domain name management.
   

Access to Google Tag Manager (GTM)

The GTM configuration will be done by our development team.

To deploy the necessary tags, they need read and write access to the GTM with the account ocs-deploy@skeepers.io, in a dedicated workspace. This means our teams will be able to create the necessary tags (SDK deployment + event tags) and preview the changes made.

Once these configurations are in place, we will contact you to place a test order.

Add Skeepers to the cookie list

To inform your customers about your use of cookies to collect data, you need to add Skeepers to the cookie list on your consent management tool on your site.

Here is the data to be provided for Skeepers cookies: