In a world centered around customer experience, the Shoppable Content option offers an engaging shopping experience by centralizing your UGC* content on your website.
*UGC = User Generated Content
Glossary
Before discussing how the option works and its benefits, let's clarify some terms:
- Shoppable Content: Shoppable Content allows you to transform UGC (posts, videos) created by your customers into an interactive shopping experience. These engaging contents will be directly integrated into the relevant product pages and can redirect to the cart.
- A media: With the Shoppable Content option, you will integrate one or more media items to link them to a product. This can include different types of content:
- Ambassador videos from the Consumer Videos platform.
- Influencer posts via our Influencer Marketing solution.
- Replay of your live streams thanks to the Live Shopping platform.
- Your own UGC and marketing content via the Upload feature.
- Making a media "Shoppable": You have the possibility to integrate a call-to-action button that ensures the product is added to the cart directly from the media item.
- A collection: This centralizes several (at least two) Shoppable Content media items, which can be linked to different products. It is mainly used on homepages or category pages to display multiple products (for example: on the "Summer Sales" page, a collection allows you to display makeup, fashion, and shoes simultaneously).
The Added Value of Shoppable Content
- Promote customer engagement
By integrating authentic and inspiring content directly into your product pages, you improve the shopping experience. Consumers are more inclined to interact with visual and engaging content, which can extend their time spent browsing on your site. - Increase conversion rates
Shoppable Content transforms the way your products are presented, making them more attractive and convincing. By viewing UGC from other customers using your products, visitors to your site are more likely to complete their purchases.
This is even more likely by integrating the add to cart button directly into the media! - Highlight your UGC
Your UGC is a powerful tool for enhancing the trust and credibility of your brand. By showcasing multiple forms of authentic testimonials and real uses of your products, you reinforce the authenticity of your brand.
And in your back office?
Once the option is subscribed to, from the "Shoppable Content" tab in the left sidebar menu, you will find three main pages:
Here you will find the main information and data regarding the content you have already created and integrated with Shoppable Content.
This is where you will see all the Shoppable Content created for a given product, as well as their performance.
This is where you will find all existing collections. You can also create more, depending on your needs.
To display Shoppable Content on your website, two steps are required (once the option has been activated):
To adopt the Shoppable Content option, feel free to get in touch with the Skeepers teams!