One of the key elements in preparing your campaign is defining your recruitment plan.
This step is very important, which is why we guide you throughout this article!
First and foremost: Identify the target and channels
To recruit your ambassadors, it is first necessary to determine your target in order to adopt the best strategy for your campaign.
Therefore, you need to know what type of people you want to recruit. Who do you entrust with the responsibility of creating authentic videos about your products?
For example, this could be loyal customers, people most likely to buy this type of product, prospects, or even experts.
Once your target is defined, you need to choose the channel(s) you will use to recruit your ambassadors. Here are some examples:
- A communication in a dedicated email,
- An insertion in your newsletter,
- A post on your social media (post, story, etc.),
- A feature on your website (banner, pop-up, etc.),
- Or through other channels: an in-store poster, a section on your blog, etc.
We recommend choosing multiple channels to reach a wider audience and maximize the number of applications. For your information, the dedicated newsletter is the channel with the highest conversion rate!
Planning Your Recruitment Communication
Choose the launch date for your communication. It may vary depending on the seasonality of the products, key moments of the year, and also your strategy.
It is possible (and even recommended) to plan several communication dates throughout the project to carry it out in multiple recruitment phases.
Note: Throughout their experience, users receive automatic reminder emails to encourage them to continue the process. These are sent by Skeepers, but you can customize their content. Here’s how they are used:
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Email related to recruitment: Ambassadors who have logged in but haven't completed the questionnaire will receive one or more reminder emails to encourage them to finish it. The same applies to those who have completed the questionnaire but haven't submitted a presentation video.
- Email related to product video submission: Ambassadors who haven't yet submitted their video about their experience will receive one or more reminder emails to encourage them to submit it.
Tracking and Performance Analysis
We strongly recommend integrating tracked links (UTM), which are tags embedded in the URL. These links will allow you to identify the source of the applications received (from which communication? On what type of device?).
This way, if you notice very few applications coming from a particular channel, you can explore some ways to better adapt your communication:
- Is there a problem with message clarity? Is the communication clear enough?
- Is there an error in the choice of target? Or the channel?
You can first analyze the data from your tracked links and optimize your communications. In your back office, you can easily find the distribution of visitors by UTM (communications) and distribution of visitors by device.
Then, you will be able to analyze the traffic on your recruitment page: visits, logins, number of completed questionnaires, number of complete applications, etc.