Here you'll find all the indicators and data you need to track the creation and performance of your videos.
To access data analysis, click on "Data" in the left-hand side menu.
This will take you to the Dataviz page, from which several KPI views are available:
1. Global view:
First, select the desired Timerange and Periodicity:
You'll then have access to the impacted product sales rate, the video playback rate, and the average number of video plays before generating a sale:
Then click on the different panes for more details:
📍 Casting
Analyze casting data to learn more about your communication actions and optimize the candidate journey to be ever more effective!
Here you can access information such as:
- number of visitors
- distribution of visitors by source: if you use several communication channels, the use of tracked links (UTM) makes it possible to display the granularity of results and easily identify the most effective channels.
- distribution of visits by device: learn more about the devices most used by your audience.
- number of connections
- registration rates
- completed, validated or rejected applications
Low application completion rates?
Even if it's difficult to influence the application completion rate, the following actions can be taken:
- Don't hesitate to reassure candidates and explain the content of the video presentation. Use keywords such as "simple", "short video" or "last step".
- Don't ask the candidate for too much content: he or she should be able to express himself or herself freely in the video presentation.
📍 Platforms
- Distribution of visitors by UTM source
- Number of visitors
📍 Impact Sales
- Breakdown of product sales impacted by the devices
- Number of product sales
- Number of product sales impacted
- Impacted sales rate: proportion of sales generated by viewing the video out of total sales of the product.
Example: A 15% impacted sales rate means that out of 100 sales, 15 followed the viewing of the corresponding product video.
> Sales impacted by the video / Overall sales x 100
📍 Video Impact
- Video distribution by device
- Number of views on product pages
- Number of video plays
- Viewing rate
- Product page views/number of video plays
- Average viewing percentage (completion rate): an average completion rate of 50% means that, on average, the audience watches half of the video
(Total number of people who have fully viewed the video / Number of people who have watched the video) x 100
2. By Product:
By clicking on "By Product View", you can also display your content via a list of products.
Of course, you can always select the period to be analyzed.
Then click on the product of your choice in the list, and a pane will unfold, displaying the information below:
Video view, Playback percentage and Sales impacted by the video.
👉 You can also click on "view video project" to open the video as validated.
3. By video :
Click on "View by Video" to display a list of your videos.
You will then see:
- Number of video views
- Percentage of playback (completion rate): an average completion rate of 50% means that, on average, the audience watches half the video.
If you're sharing your videos on social networks, it's very important to track your engagement rate: This corresponds to the rate of likes, comments and shares of your content on social networks. The more engagement there is, the more visible your videos will be.
Number of interactions / Impressions x 100
👉 Click on "view video project" to open the video as validated.
4. QR Code Option:
If you have subscribed to the QR Code option, then you can also view the results of these.
Simply click on "QR code" to see the number of views.
View the performance of each of your QR Codes by period, as well as the number of flashes on each of your videos.