Although your campaign preparation has been correctly carried out, it is important to consider certain elements to avoid any disruption and maximize your results.
Through this article, we invite you to pay close attention to these aspects and offer you solutions!
1. Campaign Preparation
Your conversion rate can be reduced if you do not clearly identify:
- the target of your campaign in advance
- the most relevant products to promote in video
- the distribution channels to use
To avoid this:
- You can conduct an in-depth study to precisely define your target audience for your UGC campaign to find your best ambassadors.
- Also, take the time to choose the most appropriate communication channels for you: dedicated newsletter, email, banner on your website, etc.
- Analyze in advance the most relevant products to highlight in order to maximize the impact of your videos.
2. Managing Applications and Ambassadors
Not having enough applications, being too demanding with profiles, or lacking rigor (leaving a "maybe" status for too long, lack of time, etc.) negatively impacts your management of applications.
Be careful, these practices can both hinder the application management process and demotivate ambassadors waiting, but also affect the authenticity of your campaign and the videos received!
To improve this:
- It is important to establish a regular follow-up of applications to avoid prolonged delays and to respond to ambassadors as quickly as possible.
- Optimize your recruitment with clear criteria and a simplified application process.
- If necessary, you can delegate application management to our teams through our Campaign Management offer.
3. Order Management
Signs of suboptimal order management include: order tracking information that is not regularly updated, issues with inventory or logistics, or a lack of proactivity with your product catalog.
These elements may seem trivial but they impact the efficiency of your order management as well as the satisfaction of your ambassadors, harming your brand image.
To remedy this:
- You can establish a clear and regular internal process for managing your orders.
- It is also possible to delegate your order management to our teams.
4. Guidelines and Video Distribution
The authenticity of ambassadors and the relevance of their videos may decrease due to unclear or overly strict guidelines. Moreover, the impact of your ambassadors' videos can be reduced by limited distribution methods.
To optimize this:
- Establish clear but flexible guidelines, allowing ambassadors to remain authentic while meeting the campaign's expectations.
- Use tools like the Player Skeepers to automate and optimize video distribution directly on your website's product pages. Follow our instructions to integrate it in a few steps.
- Define a communication strategy that includes multiple channels, through downloading or our distribution options (Shoppable Content, YouTube Automation, Video Shopping Gallery, QR Code, Spread,...).
5. Performance Analysis and Optimization
If you do not regularly analyze your campaign's performance, you will not be able to optimize it by identifying necessary improvements.
To address this problem:
- Implement monthly or weekly analytical reports to track campaign performance, identify areas for improvement, and adjust strategies accordingly.
By taking these elements into account and applying the proposed solutions, you can minimize disruptions and optimize the smooth running of your campaign!