Validating the ambassador journey is a key step in preparing your campaign.
This validation is done in collaboration with your Campaign Manager and must be completed before launching the recruitment process.
Understanding the ambassador journey
What is an ambassador journey?
The ambassador journey represents the steps that your future ambassadors must follow to participate in your campaign. It consists of two distinct phases:
Why validate the ambassador journey?
Validation ensures that all steps are aligned with your campaign objectives and that the recruitment and selection tools are correctly configured.
Steps to validate the ambassador journey
Step 1: Customize the recruitment phase
This phase ensures that the application process is smooth and meets your expectations. The following elements should be reviewed:
- Are the steps clear and easy to understand?
- Is the content well adapted to your brand and campaign?
Recommendation: Encourage candidates to apply by highlighting the benefits of the campaign with engaging content. For example: Sign up for our campaign in just a few minutes.
Step 2: Customize the product selection and video submission phase
This phase should allow validated ambassadors to choose a product from the catalog that is still in stock and submit their final video. Check the following elements:
- Product catalog: Are the products well presented and in stock?
- Video production: Are the ambassadors sufficiently guided? Do they have all the necessary recommendations?
Recommendation: Clearly guide the ambassadors in creating their video by defining the key steps for each video rush, highlighting important points (image and sound test, well-lit and neutral environment), and providing tips (filming the product alone, followed by lifestyle moments, etc.).
Best practices
The platform customization should reflect your brand’s visual identity while remaining simple and coherent. Consider the following:
- Harmonize colors and visuals with your brand guidelines.
- Use an engaging tone for titles and descriptions.
Ensure that the ambassador journey is intuitive and quick:
- Limit the number of unnecessary questions in the questionnaire.
- Guide ambassadors with clear but concise instructions.
Provide practical advice to ensure the videos are of high quality:
- Prioritize good lighting and clear sound.
- Remind them to avoid transitions or visual effects that might harm clarity.
- However, don't overwhelm ambassadors with recommendations: the goal is for the videos to remain authentic!
Finalization with your Campaign Manager
Once all elements have been reviewed and customized, your Campaign Manager will provide a final version of the journey. This version will incorporate your feedback and adhere to best practices for ambassador campaigns.
Once the ambassador journey is validated, you can proceed to the recruitment plan! To assist you with this, please consult our article dedicated to the recruitment plan.